The Abraham Lincoln National Heritage Area/Looking for Lincoln was given a ‘Best Niche Marketing’ award for it’s work this past year in promoting the cross-over of Illinois Route 66 and the Abraham Lincoln National Heritage Area.
The 2022 Illinois Excellence in Tourism Awards ceremony honoring Illinois tourism leaders’ contributions to the industry was held in Chicago. Governor JB Pritzker attended the event.
The Illinois Excellence in Tourism Awards were presented to honor the most successful tourism marketing and advertising initiatives, from convention and visitor bureaus (CVBs) and tourism destinations to attractions and innovators throughout the state who make Illinois shine.
Travel and tourism professionals from across the industry judged submissions in nine categories, ranging from best public relations and social media marketing campaigns to best event or festival, with one exceptional entry receiving best of show.
‘Flat Lincoln,’ a friendly, diminutive mascot of the organization, visited Route 66 and Lincoln sites along the historic highway, to highlight the ample tourist opportunities that are along Route 66 in Illinois. Visitors could follow the adventures on social media.
This year’s Illinois Excellence in Tourism Awards program was presented by the Illinois Office of Tourism.